Kristine Owram

Tim Hortons Inc.’s new owners aren’t wasting any opportunity to assure the doughnut chain’s customers that a $12.5-billion takeover by Burger King Worldwide Inc. isn’t going to change the feel of their local Timmy’s or the taste of their next double-double. Burger King, on the other hand, may have a lot to learn from the loyalty that Tim Hortons inspires.

http://business.financialpost.com/2014/08/26/can-tim-hortons-preserve-its-brand-while-serving-a-new-master/